Social Media Campaigns: 2 Triumphs and 1 Flop

Receiving a public complaint can sting like a bee. However, if you believe that all publicity is good publicity then you'll quickly find a way to turn that negative into a positive. We're all trying to get our heads around the best way to drive engagement with our brands in the fast paced  world of Social Media. We're still learning. A lot if it is trial and error. Let's see who got it right.

Bodyform 

In October 2012, Facebook User Richard Niell posted a witty comment on Bodyform's Facebook page. It was a complaint that addressed how the feminine hygiene brand had lied to him about females having happy and adventurous periods. 

Instead of ignoring this, Bodyform took on the challenge of addressing the problem by releasing an equally hilarious response video. Check out the video below. 

Tesco Mobile

For years Tesco Mobile have had the problem of not being taken seriously as a network provider. The aim of their new marketing strategy is to confront the naysayers and prove that they've got what it takes to compete with the top dogs.

And here is an excellent example of how they've maintained their marketing strategy on Twitter. 

Worked wonders for them.  What has caught your eye recently?  (Image Courtesy of Nick Royer)

3 Copywriter Needed

Well, heeeeello there…

We're looking for a writer who can research and write about all kinds of subjects, to work on blog posts, ebooks and publications for our clients.

MUST:

  • Be able to write in a conversational tone
  • Produce informative posts
  • Have personable writing style
  • Be able to meet deadlines
  • Be able to spot mistakes in both speling and grammar…

Examples…

Here is an example of two articles with the style of writing we are looking for:

The length is usually between 750 and 1500 words, and often involves reading a transcript of an interview with the expert, doing external background research, then drafting, editing and submitting the blog post based on that.

Is this you?

Awesome!

Please send at least two articles you feel are closest to the writing style we like. You need to send these as either a link to a blog post online, or a link to a Google doc (no attachments, or Word docs please).

Send all submissions to me. My name is Al, and my email address is the same as this domain. I'm sure you can work it out (and I'm hoping spambots cannot…).

If you don’t have any articles already, but are certain you can write in that style, send a link to 2 paragraphs that you've written on Google docs, using the tone we are looking for.

Good luck!

Al

PS. I like interesting people. If you're interesting, then tell me why in your covering email.

  • Maybe you once destroyed a spiders' nest with a nail gun during a fire,
  • Perhaps you once became friends with a geologist during a period of incarceration,
  • It could be that you left Vietnam severely wounded and very bitter, and later built a shrimping empire, and invested the profits wisely…

Either way, if you have a story, tell me about it in your email.

Thanks for reading!

 

5 Easy Steps To High Growth Using Online Marketing

The digital world is changing rapidly. So is Marketing. It's understandable if making sure you're up to date with the two is on your ‘Things I'd Rather Not Do' list. However, resisting to adapt and combine the two into the everyday running of your business could very well be stunting your growth. Let's take a look at what you need to achieve great success using Online Marketing. 

1. Strategy

The online world is huge. You need to stand out. Ask yourself three these questions:

a)What is it about your business that makes you different from your competitors? 

b)Who is your target market?

c)What problem can you fix for them?

2. Website

You'll need a simple, relevant and up to date website. Once you have your website up and running, you'll need to find ways to attract your customers to your website.  

1. Blogging

2. Web Analytics

3. Pay-Per-Click

4. SEO

5. Newsletters

3. Database

There are many advantages of having a Customer Relationship Management (CRM) system. Make use of the data you've collected by using it to:

a) Build a detailed customer profile 

b) Encourage teamwork 

c) Simplify the sales cycle

d) Spot selling opportunities

e)  Produce stronger leads

f)Communicate with your customers through different channels such as: 

– Direct Mail

– SMS

– Email

– Social Networks

4. Evaluate the best ways to use Social Media

a) Figure out the message that you want to get across on the Social Networks

b) Find the appropriate Social Network to convey that message

c)Keep consistent. 

5. Invest time.

Those businesses thriving are the businesses that realise that the best way to unlock a whole new portal of customers is by understanding and implementing the different online marketing resources.  

 


 

(Image Courtesy of Barry Skeates, New Zealand Navy, Dragan Mestrovic, Jeffrey Smith, and Sean MacEntee)

Social Media: How To Respond To Negative Comments

Receiving a public complaint can sting like a bee. However, if you believe that all publicity is good publicity then you'll quickly find a way to turn that negative into a positive. We're all trying to get our heads around the best way to drive engagement with our brands in the fast paced  world of Social Media. We're still learning. A lot if it is trial and error. Let's see who got it right.

Bodyform 

In October 2012, Facebook User Richard Niell posted a witty comment on Bodyform's Facebook page. It was a complaint that addressed how the feminine hygiene brand had lied to him about females having happy and adventurous periods. 

Instead of ignoring this, Bodyform took on the challenge of addressing the problem by releasing an equally hilarious response video. Check out the video below. 

[youtube]http://www.youtube.com/watch?v=Bpy75q2DDow[/youtube]

Tesco Mobile

For years Tesco Mobile have had the problem of not being taken seriously as a network provider. The aim of their new marketing strategy is to confront the naysayers and prove that they've got what it takes to compete with the top dogs.

Here is one of TV adverts rolled out recently.

[youtube]http://www.youtube.com/watch?v=XGyC9ugoK1w[/youtube]

And here is an excellent example of how they've maintained their marketing strategy on Twitter. 

 

Worked wonders for them. 

What has caught your eye recently? 

(Image Courtesy of Nick Royer)

Direct Mail: Why You Should Take Notes From Sky

Grabbing a consumers attention is tough. And if you’re using direct mail marketing to do that then you've got yourself a challenge!

Thanks to businesses sending piles of untargeted junk mail to consumers, Direct Mail has developed quite a bad reputation over the years. Consequently, consumers have mastered the art of tuning out of our attention seeking techniques. Dramatically reducing the effectiveness of direct mail.

So how do you make your direct mail marketing stand out? Let’s take a look at how Sky’s latest campaign grabbed my attention. 

1. Sky intrigued me.

As soon as I had the parcel in my hand, I shook it. That’s just what I do. And to my surprise it had mystery objects in it. I love surprises!

2. Sky showered me with presents!

Okay, that might be a slight exaggeration. Inside the parcel there were 3 mini chocolate bars which I devoured promptly and almost forgot to share. Again, that’s just what I do.

3. Sky made me feel guilty

Once I’d gobbled up the chocolate, I then felt obligated to actually read through the direct mail to see what Sky wanted to sell to me. And what Sky did brilliantly was link the chocolate into the message they were trying to get across. The chocolate was a great incentive.

Would you have eaten the chocolate and read the sales pitch? Do you think this type of direct marketing works?

(Image Courtesy of rubenerd)

What Your Shop Window Says About Your Business

To me, shop window displays are the equivalent of an online dating profile. Similar to the profile, your shop window display is your first impression. Your opportunity lure potential customers into your shop. 

From looking at your shop window, your potential customers are going to try and determine:

1. If you sell what they're looking for.

2. If you're legit and can be trusted.

3. If they can predict the quality of your product or service so that they can estimate the price range of your product or service

a. If you sell products they'll be looking for familiar brand names

b.If you sell a service, they'll be looking at how many customers you have inside. And if you don't have any customers inside, they'll be looking at how you keep yourself busy. 

Your shop window display is the portal to your potential customers gathering as much information as possible about your business without Googling or physically entering your shop.

Recently whilst travelling to work, I came across a shop window display that shocked me. I took a picture and circled the obvious mistakes below. 

How can your customers trust that you'll give them quality products and services if you can't even spell the products you sell? Luckily, this business used recognisable brands on its shop window stickers. 

Personally I'll  only go into that shop as a last resort. Until that day, I will continue to walk straight past it in search for a better Off Licence. 

What do you think guys? Am I too picky?

 

5 Ways To Make Your Journey Work For You

Whether it's for work or for pleasure, there is no doubt that you will spend some time travelling this summer. So whether it's a flight to Spain or a train journey to Ramsbottom, here are some tips to make sure you don’t waste a second of your journey.

1. Have a plan. Prioritising your work will help you complete urgent tasks before getting on with the more mundane tasks.

2. Make sure all your files are accessible offline. While it may seem obvious, it is easy to forget which files are on your computer and which are just on your emails.

3. Clear the backlog. If there are a lot of distractions or you are tired, use the time to clear out your inbox and even plan work for when you arrive.

4. Have a 50 minute brainstorm. All you need is a pen, a sheet of A4 paper and 50 minutes. Think of every task you have to do, no matter how large or small, and write them all down. Then go through an prioritise the tasks.

5. Make a plan of action on how to tackle your biggest problem. Its easy to put off the tough decisions or risky tasks. Use this time to figure out your ‘how to’ guide on how to get it done.

The time you spend travelling can either be written off completely or used to do the things you normally don’t get a chance to do.

What do you think? What is your ideal way to spend your time when travelling.

(Image courtesy of Pewari, thisidisforjoe, Sandy Ritchie)

Going Viral: 3 Steps To Making It Happen

It can be frustrating for small businesses. You spend your time, money, effort and creativity to create content to share with the world. The only problem is that it is only seen by a handful of people. So, how can you get your content to go viral?

1. Share others content first. Get the ball rolling by sharing and liking others videos, this will draw more attention to your work and make others more likely to share it.

2. Join forces. There will be other companies who have the same target market as you, whilst not competing with your product. See if you can work together to either share or create content that compliments each other.

3. Invite those with influence. Bloggers and journalists need new and exciting content to share or comment on, so why not invite them to do so. Just make sure you are clear and to the point when communicating with them, they will get lots of requests a day.

Despite the obvious success stories, it is rare that a video will go viral by itself. But being a little proactive and attracting a positive and active audience will put you on the right track to more views.

(Caption courtesy of Viajero Empedernido2012 and deadserpents)

What Small Businesses Can Learn From Beyonce

On the 6th May 2013, I tuned into Scott Mills' show on Radio 1. He spoke briefly about Beyonce’s ‘The Mrs Carter' show that he had attended. Scott commented on how Beyonce managed to convince every one at show that she was best. And for reasons other than her gorgeous looks, amazing vocals and killer dance moves.

He noticed that whilst Beyonce was talking to her crowd, she would take deliberate pauses mid speech. Pauses that subliminally encouraged the crowd to ‘show her love’ with a massive round of applause. To which she’d revel in.

But how does this apply to your small business?

Beyonce always strives to be the best. Her looks, her vocals and her dance moves are always on point. Let’s assume that your product/service, your customer service and your relationship with your customers are on point too.

Are you getting feedback on the service you are providing?

Beyonce stops frequently throughout her performances to ask her crowd ‘Are y’all having a good time?’

[youtube]http://www.youtube.com/watch?v=nnXQ9Stijjs[/youtube]

Once you've asked your customers, are you reveling in the great feedback? Take time to appreciate the feedback you get and use the positives to your advantage. The best way to tell people how good you are is by letting everyone else tell them for you. 

[youtube]http://www.youtube.com/watch?v=KzAT2KHCURE[/youtube]

(Images Courtesy of skw234567Steve Bowbrick)

What else do you think businesses can learn for musicians? 

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